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Description

3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials magazine and newspaper print ads radio commercials pop-up ads on gaming apps to pre-roll on YouTube videos and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade advertising has become more devious more digital and more deceptive with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads advertisers have become smarter about disguising them. Mara Einstein exposes how our shopping political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know® helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age particularly in their uses and abuses of Big Data. Most importantly it awakens us to advertising's subtle and not so subtle impact on our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end?

- Asserts convincingly that the end of advertising as we know it means the end of the free Internet
- Written an academic and former advertising executive with extensive first-hand experience in the advertising world
- Focuses on digital advertising and the uses (and abuses) of 'Big Data'
- Awakens readers to the obscurations of advertising: the rise of native advertising and content marketing and their consequences for modern democracies

Annotation

Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertising's subtle and not so subtle impact
on our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end?

Contributors

Author Mara Einstein

Product Features

Features ISBN Advertising ( What Everyone Needs to Know® ). Book cover type: Hardback, Language version: English, Number of pages: 256 pages. Minimum order quantity: 1 pc(s)

Product Details

DUIN AIPG1R192GD

GTIN 09780190625894

Release Date 21.06.2018

Language English

Pages 256

Product type Paperback

Dimension 8.19 x 5.55 x 0.67  inches

Product Weight 10.72 ounces

Manufacturer Part Number 9780190625894

ISBN Advertising ( What Everyone Needs to Know® ) book Hardback English 256 pages

What Everyone Needs to Know

ISBN

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